How to become an Enterprise 2.0

clipped from blog.contentmanagementconnection.com

The Evolution of the Social Media Evangelist

clipped from steveradick.com

• Phase One – The Opportunist: In the first phase, you are an Opportunist. In this initial phase, you’ve identified an opportunity – this can be for you, for your team, your division, or your organization. […]
• Phase Two – The Idealist: The next stage is the idealistic stage.  This is where you start adding outcomes to the ideas you’ve come up with.[…]
• Phase Three – The Pessimist: Quickly following the highs of the Idealist stage come the lows of the Pessimist stage. This is where you will most likely be brought back to earth by the policies, management, and politics of the real world. […]
• Phase Four – The Workaholic: In the Workaholic phase, you’re working 9-5 on your “real” job, and then 5-9 on your idea, your passion.  You’ve gained a critical mass of supporters and people have started to recognize you as the primary resource on social media. […]
• Phase Five – The Egotist: The Egotist phase sometimes overlaps with the Workaholic stage. This is where you get an overinflated sense of ego and might start calling referring to yourself as a social media expert or guru. You’ve now got more supporters than detractors. […]
• Phase Six – The Teacher: The Teacher phase is one born out of necessity. At some point, the desire for social media knowledge and expertise within your organization is going to grow so large and so widespread that it will be impossible for you to manage it all. […]
• Phase Seven – The Leader: The final phase (at least thus far) is the Leader phase. At this stage, you’ve formed your team and you’ve learned what you need to get involved with and what you can entrust to others. You’re not only managing the work of others, but you’re leading them as well. […]

Don’t Let Social Media Comments Ruin Discussions On Your Blog

clipped from thefuturebuzz.com

You may get the urge to try and integrate everything about a piece of content in one place, and perhaps it can work for you, but if you’re going to do it:

1. Keep it organized – not just chronologically, but segment them into logical sections if you’re going to do the aggregation thing. Otherwise it becomes an unreadable jumble.

2. Don’t alienate your current community by mixing their comments with shouts, shares or comments from around the web, especially if they add nothing to that conversation in particular.

3. Have some sort of strategy with why you are aggregating comments on your site, measure the effects/results and see if what you are adding is actually accomplishing some sort of objective. Is doing this actually encouraging more comments? Could that space be used for something better?

Siti Web: nuovi obblighi per le imprese

clipped from blog.ernestobelisario.eu

L’art. 42 Legge n. 88/2009, infatti, modificando l’art. 2250 del Codice Civile, introduce nuovi obblighi di comunicazione via Web per le imprese; le società per azioni, le società in accomandita per azioni e le società a responsabilità limitata che dispongono “di uno spazio elettronico destinato alla comunicazione collegato ad una rete telematica ad accesso pubblico” devono fornire – attraverso tale mezzo – le seguenti informazioni: a) la sede sociale, l’ufficio del registro delle imprese presso il quale la società è iscritta e il numero di iscrizione; b) il capitale sociale, indicato secondo la somma effettivamente versata e quale risulta esistente dall’ultimo bilancio; c) l’eventuale stato di liquidazione della società; d) se, in caso di SpA o di Srl, la società ha un socio unico.

Dal momento che la Legge n. 88/2009 è già in vigore, le società che non vi abbiano provveduto dovranno senza indugio aggiornare i propri siti Web con le informazioni innanzi indicate.Ma l’aggiornamento del sito Internet aziendale non appare sufficiente ad adempiere al dettato normativo; infatti, l’espressione “spazio elettronico destinato alla comunicazione collegato ad una rete telematica ad accesso pubblico” ricomprende sicuramente i siti Web,  ma anche tutti gli altri luoghi virtuali di comunicazione, ivi compresi i profili delle società sui social networks.

Attenzione a non sottovalutare questo semplice adempimento: la sua omessa esecuzione, ai sensi dell’art. 2630 Codice Civile, espone la società ad una sanzione amministrativa pecuniaria da 206 Euro a 2065 Euro.

URL-shorteners: the problem and a solution

clipped from scripting.com

1. URL-shorteners are bad for the Internet. They centralize linking, and make it more fragile, and more controllable. Wait till the Chinese govt finds out about them.

2. When bit.ly breaks, it will be an outage that may be bigger than Twitter going down. Not only do we lose the present, but we lose the past too. One big URL shortener that dominates the others is itself a dangerous thing.

3. Twitter could and should obviate the need for URL-shorteners. Yes I know SMS messages are limited to 160 chars. So shorten the URLs at the SMS gateway and leave them long for communication over pathways that are not so limited. Any engineer could see this obvious solution.

4. For now URL-shorteners are a fact of life.