Profession: connector

clipped from destinationcrmblog.com

The Model’s categories reflect four different types of interaction that a company has with outsiders:

• Marketing: Talk with market about yourself
• PR: Get others to talk with the market about you
• Sales: Talk with prospects about yourself
• Service: Talk with customers about yourself

[…]

The real five-year story in social media is the convergence of these different activities. Familiar divisions between Sales, Marketing, PR, and Support are driven largely by channel constraints. As those constraints disappear, and public interactions become more transparent, the different conversations all blur into one another. As the conversations blur, so do the functions.

[…]

I expect to see companies organize themselves in categories such as:

• Thought Leadership;
• Technical Expertise;
• Relationship Management; and
• Transactions.

[…]

To borrow from author and New Yorker writer Malcolm Gladwell, a Marketing professional will be more of a connector than an evangelist or a maven.