Measuring Social Media (4R’s)

clipped from jasoncronkhite.com

I’ve been thinking about social media measurement lately and so have many others but there does not appear to be a standard metric system at least that I’ve found. There are many ideas on what the metrics should be that are being discussed. Although, I think many folks are overanalyzing this.

It’s simple really. It’s called the 4 R’s of business:

• Reputation (Customer Satisfaction + Sentiment = Reputation)
• Reach ( Numbers of People + Engagement + Frequency = Reach )
• Revenue ( $ Intensity + $ Volume = Revenue )
• Return On Operations ( Revenue - Cost + Time = Return On Ops )