21 Risks in not adopting Enterprise 2.0

1. Graduates and young employees perceive the company as old fashioned and competitors attract talented, younger staff
2. Costs increase as a company is restrictively aligned with Microsoft or Apple products
3. Inefficient practices of emailing pdf or word documents continues
4. Time in checking emails results in reduced productivity
5. Reduced moral due to old work practices and the company not keeping up the pace of change
6. The water cooler news is not transformed to an online experience
7. Restrictions in communication and collaboration due to a global workforce and community, and inefficient practices
8. Inability to find relevant company information due to old file systems
9. Reputation amongst customers and suppliers
10. Inability to engage in two way dialogue with customers, and possibly build goodwill
11. Restricted ability to communicate and market to customers
12. Inability to conduct relevant competitor analysis
13. Inability to rapidly respond to aggrieved customers
14. Restricted ability to operate remotely or in a mobile environment
15. Unexpected outcomes associated with adopting new technology may not occur
16. Potential customers may not be aware of the company – Customers may develop a positive attitude without actually purchasing products, or interacting with staff
17. The static web site does not adequately portray the company, staff and its vision
18. The company may be getting an ineffective return on marketing dollars spent in print or other media
19. Delayed communication to customers due to old practices
20. Many customers will form an online opinion, whether you are there or not – it is better to positively guide this experience
21. Many Web 2.0 tools are open source, and cheaper to maintain and initiate