URL-shorteners: the problem and a solution
clipped from scripting.com
1. URL-shorteners are bad for the Internet. They centralize linking, and make it more fragile, and more controllable. Wait till the Chinese govt finds out about them.
2. When bit.ly breaks, it will be an outage that may be bigger than Twitter going down. Not only do we lose the present, but we lose the past too. One big URL shortener that dominates the others is itself a dangerous thing.
3. Twitter could and should obviate the need for URL-shorteners. Yes I know SMS messages are limited to 160 chars. So shorten the URLs at the SMS gateway and leave them long for communication over pathways that are not so limited. Any engineer could see this obvious solution.