Don’t Let Social Media Comments Ruin Discussions On Your Blog

clipped from thefuturebuzz.com

You may get the urge to try and integrate everything about a piece of content in one place, and perhaps it can work for you, but if you’re going to do it:

1. Keep it organized – not just chronologically, but segment them into logical sections if you’re going to do the aggregation thing. Otherwise it becomes an unreadable jumble.

2. Don’t alienate your current community by mixing their comments with shouts, shares or comments from around the web, especially if they add nothing to that conversation in particular.

3. Have some sort of strategy with why you are aggregating comments on your site, measure the effects/results and see if what you are adding is actually accomplishing some sort of objective. Is doing this actually encouraging more comments? Could that space be used for something better?