The Evolution of the Social Media Evangelist

clipped from steveradick.com

Do the Evolution
  • Phase One – The Opportunist: In the first phase, you are an Opportunist. In this initial phase, you’ve identified an opportunity – this can be for you, for your team, your division, or your organization. […]
  • Phase Two – The Idealist: The next stage is the idealistic stage.  This is where you start adding outcomes to the ideas you’ve come up with.[…]
  • Phase Three – The Pessimist: Quickly following the highs of the Idealist stage come the lows of the Pessimist stage. This is where you will most likely be brought back to earth by the policies, management, and politics of the real world. […]
  • Phase Four – The Workaholic: In the Workaholic phase, you’re working 9-5 on your “real” job, and then 5-9 on your idea, your passion.  You’ve gained a critical mass of supporters and people have started to recognize you as the primary resource on social media. […]
  • Phase Five – The Egotist: The Egotist phase sometimes overlaps with the Workaholic stage. This is where you get an overinflated sense of ego and might start calling referring to yourself as a social media expert or guru. You’ve now got more supporters than detractors. […]
  • Phase Six – The Teacher: The Teacher phase is one born out of necessity. At some point, the desire for social media knowledge and expertise within your organization is going to grow so large and so widespread that it will be impossible for you to manage it all. […]
  • Phase Seven – The Leader: The final phase (at least thus far) is the Leader phase. At this stage, you’ve formed your team and you’ve learned what you need to get involved with and what you can entrust to others. You’re not only managing the work of others, but you’re leading them as well. […]

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posted : Wednesday, September 2nd, 2009

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